You’re familiar with how lead magnets usually work – you offer visitors a report or some other incentive for joining your list. Depending on your traffic source and the strength of your offer, your opt-in rate could be anything from almost non-existent to 30% or more.
Here’s the problem – EVERYONE and their uncle is offering some type of incentive to get people to join their lists. And because of this, visitors have become more and more cautious about giving away their email address.
So what can you do to increase and possibly even DOUBLE your opt-in rate?
Change things up a bit, like this:
Step 1: Create a dynamite lead magnet with great information on how to do something. For example, maybe it’s a case study: “How Janis Smythe made $4,294 in 12 days using XXX technique.”
If you’re just starting out and you need a case study to use, start Googling. Don’t forget to let the person know you’re doing a case study on them, because in this case you really should get permission first.
Or omit the names and fictionalize the personal details. That works, too.
Step 2: Write an excellent sales page. Yes, you’re giving the report away, but you still need to entice people into wanting it.
Step 3: At the bottom of the page, and perhaps to the right as well, put a download button. That’s right – no opt-in form at this point, just a ‘download it now’ button.
Step 4: Split your report into two sections. The first section is the introduction and overview. What they’ll need to do this, how much money they can make and the success they can have, and so forth. Don’t make direct promises, of course. Follow the law.
The second half of the report is the payoff, the actual technique and how to do it step by step. On the bottom of the first section, tell the readers that the step by step blueprint is in Part 2.
Sneaky, right? It gets better:
Place TWO links on the last page of the first section – one where they pay $17 to buy the second half of the report…
And a second link where they get the report for FREE in exchange for their email address.
Both links go to the same webpage.
Step 5: Create the webpage for the second half of the report. Give them the option to pay $17 and the option to get it in exchange for their email address.
You should get extremely high opt-ins using this method. Having the payment button there makes it look like they are getting an extremely good deal by giving you their email address.
And oddly enough, once in a while someone will actually pay for the second half of the report. Don’t ask me why, but they do. And that’s okay too.